Wednesday, October 29, 2008

Recession 1 Prosperity 0

Scanning the daily food digest "Grub Street," of New York Magazine, I was directed to a hilarious article in today's Chicago Tribune about the measures McDonald's is taking to increase their bottom line during these difficult times!  Several weeks ago, when the stock market really started to tank, investors were scrambling to determine what were safe investments.  Campbell's Soup and Walmart stocks jumped without too much surprise while McDonald's certainly has been doing comparatively well with an 11% jump in 3rd quarter profits.

How will McDonald's continue to boost its profits into the 4th quarter as most of us are downsizing to Church's Chicken?  Amidst the collapse of financial giants like Bear Sterns and Lehman Brothers we now have a new casualty... CHEESE!!!

That's right, McDonald's is re-arranging its 99 cent menu by removing one of the two slices of cheese from its double-cheeseburger and renaming this new Frankenstein the "McDouble."  The original double-cheeseburger can still be purchased for 20 cents more, but why would you want it when the McDouble is much much more healthy for you.  Times are tight folks, so think twice before you throw your next wine and cheese party (or charge your guests 20 cents for that extra Kraft Single).
(Read the original story here:,0,4587964.story)

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